Market Intelligence

Business Need

One of the biggest challenges that companies face today is the pace of change in the marketplace. To stay ahead, or even keep with the pack in such an environment, the timely acquisition, analysis and evaluation of pertinent information is essential. The plethora of ever-increasing information is necessitating the ability to narrow information down to a manageable subset for further review and analysis. Companies must understand the perception of their brand and product through open source information as well customer feedback surveys and the market activity of competitors (M&A, innovation, pricing, channels).

Solution

• Supported Data Sources – Blogs, Focus Groups, Chat Forums, News Feeds
• Adaptors to subscription sites such as Factiva and search engines
• Starter Concept Bank specific to Market Intelligence including baselines for product perceptions, market regions, etc.
• Built-in analysis tools and reports including standard formats for export

Benefits

• Learn about consumer behavior and perceptions of your products through open source data analysis for stronger market penetration
• Understand market perception / brand awareness / loyalty of competitive products
• Glean information on product improvements for feedback into the Product Lifecycle